What is UX Design?
User Experience(UX) Design is very different from User Interface(UI) Design. In UI designing, design decisions are made based on the aesthetic feel and opinions. In UX designing, these decisions are made based of data analysis and test results on interaction between humans and our product(website).
All perceived experience with a product/component are accounted for; factors like – usability, brand perception, desirability, effect on performance – are all considered while making design decisions. In summary, you can say UX design takes into account the overall customer experience when visiting your website.
UX design can also be the reason that your website looks stunning and complete but when interacted with, feels incomplete.
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