What is SEO?
SEO stands for Search Engine Optimization. Think of it as the process that helps your website rank higher on search engines such as Google, Bing.
Search engines scan your website and try to interpret what your website/brand is about. They scan for ‘keywords’, check the quality of content, how often do you post new content, etc. All this helps search engines associate your website to certain keywords that people search on web. For example, If someone searches for ‘cake shop in goa’ they are most probably looking to order from a reputable cake shop in goa. If you own a cake shop there, you’d wanna be on top of the search results. This is where SEO comes in.
SEO can be basically divided into two categories. We will briefly explain what they mean:
On-Page SEO
As the name suggests, On-Page SEO focuses on the content within a page itself. It focuses on usage of strong and relevant keywords in your content. Briefly speaking, here you optimize your content so that the search engine sees your page as the most relevant for your desired search keywords. The goal is to create high quality content both from the point of humans as well as search engines.
Off-Page SEO
Here we focus on external factors to improve our page rank. We need to earn backlinks from other websites. Backlinks are links posted on some other website, which point to your website. For example, Say you wrote a recipe for your favorite dish on your website. A blogger decided to try it and loved it. They post a review on their website for your recipe along with a link to your website. That link is called a backlink. A backlink is considered as a vote of trust in the eyes of search engines. Search engines also consider the age and quality of website our backlink comes from among many other factors.
Conclusion
In todays day and age, where there is a fierce competition to rank on 1st page of search results, SEO is essential. You cannot have a great looking custom designed but poorly SEOed website and expect it to be above your competition.
Look at the design of Wikipedia, its so simple but the content makes it relevant enough to be on top of the search results. I am not saying that design does not matter, it matters a ton to a human eye but for the eyes of search engine, you need Search Engine Optimization(SEO).
This is where we come in. We offer professional services that cover the basics of SEO to more advance optimizations. Contact us to know more.
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