eCommerce
“Electronic Commerce” is the process of facilitating buying and selling transactions of a business online. When you purchase something online, you are using eCommerce services. In todays day and age, you see it everywhere. Whether you are ordering food or subscribing to your favorite streaming service, it is all a part of eCommerce.
Many of our clients, especially small business owners, ask us to add eCommerce facilities in their website. We have had authors who want to sell their books online, Namkeen manufacturers who want to expand their brand to more regions via selling their products on their E-Stores.
Here are “some” benefits of eCommerce:
- Adds Scalability to your Business: Before eCommerce, If a brand wanted to expand to new regions and sell their goods, they would’ve had to open physical stores in that region. This is a costly and time consuming process. With eCommerce a goods seller can easily expand into multiple regions by selling goods via their website, this strategy is also beneficial in testing new markets before establishing a physical presence.
- 24×7 Accessibility: While physical stores may be operated only during day time, E-Stores on the other hand are operational all 24 hours 7 days of the week. This provides your business an edge over your rivals.
- Convenience: eCommerce provides a degree of convenience that no physical store provides. Customers can order precisely what they want, at anytime of the day by easily accessing your website via their computer or a smartphone. More Convenience for the customer means more business for your brand.
- Digital Marketing: Its more affordable and effective than the physical means of marketing such as displaying printed ads on billboards or running ads on TV, etc. For example, you can choose your target audience via their age, gender, geography, etc. to drive marketing campaigns that are both efficient and effective.
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